CASE STUDY
It's a special occasion when you get to hear a happy customer share their experiences. Even more special when you capture it all on camera and turn it into a feature. This was a case study feature for BLC Construction.
FOUNDER FEATURETTE
Meet Jimmy & Damiun. The founders & operators of BLC Construction. Often times, business owners want these really elaborate videos that show of their work and while that's logical, people don't care about your work. They care if you're someone they'd enjoy working with. This video answers that question very easily.
Sell the Dream, Not the Product
One of the most common comments this brand heard before I came aboard was, "How come you guys never feature people in your pools?" As a matter of fact, that was one of my questions too. We made sure as much as we were to feature the beautiful pools, we wanted to feature happy people enjoying their pools.
Why Pool When You Can Plungie?
Believe it or not, the phrase "Why Pool When You Can Plungie?" actually came from a Deep Dive Session I had initially with the brand leaders. It was something I randomly asked when they were telling me all the reasons why a Plungie makes sense over traditional custom pools... and Voila!
Diego, Cell-crete's VP of engineering invited me to come out and shoot this insane underground tunnel and while maybe it's not as sexy as shooting a travel vlog, boy it was fascinating! You never know what goes on beneath your feet. In this featurette, we cover Cell-crete's Hollywood underground pipe job.
Remember those math problems where you have to figure out what time train a will arrive and when train b will arrive and what time they cross each other? This project reminded me of that, but what if those trains meet at the same time, on the same track, and collide?! Well this was one of those engineering challenges that Cell-crete was asked to solve. We took a few minutes to break down the problem, the solution, the process and the outcomes in this video.
The Install Guys, in association with Plungie, wanted a professional Plungie case study video. Well... who's better to do this than the one guy who shot and produced Plungie's content in the US?
Another Plungie Case Study Video by The Install Guys! I was pretty blown away by this engineering and construction feat primarily done by Marshal Perry of the install guys. He practically did most of this job, himself.
This is one of those unique moments when, despite having all this fancy equipment, I shot an entire video with just my iphone... and it turned out magnificently! We planned and shot this on the fly and focused on being weird and creative, instead of traditional. Boy did this turn out great!
Another one with All Heart Heating & Cooling, based in Southern California. This was one of 12 variations of this particular commercial. We shot multiple hooks, but the same body and call-to-action. This gives the client multiple commercials to test with their audiences.
Branding is all about your "why" and marketing is all about your "what & how". This video was focused on All Heart's branding. What sets them apart from their competitors? THEIR WHY!
Why Choose ICS? Let Chris explain it to you! This video is an example of a Video Business Card. It explains who you are, what you're about and why it's important to you, as a potential customer.
FRY HVAC was one of those home service businesses that had really interesting and willing characters we could feature in their commercials. Also, it pays to ask the owner of the AirBnB to allow us to film there if we serviced their unit (which we did for free).
There was the mention of "the easy button" when it came to servicing your home's hvac... so we ran with it. Once again, no storyboarding. Just run and gun creativity on the fly!