5 Social Media Strategies to Boost Your Real Estate Business

Are you a real estate professional looking to increase your online presence and generate more leads? Social media platforms can help you reach a wider audience and engage with potential clients. In this article, we’ll cover five social media strategies to boost your real estate business.

Table of Contents:

  1. Introduction
  2. Defining Your Target Audience
  3. Creating a Content Calendar
  4. Leveraging Visual Content
  5. Engaging with Your Audience
  6. Collaborating with Influencers
  7. Conclusion
  8. FAQs

1. Define Your Target Audience

Before you start posting on social media, it’s essential to define your target audience. Who are you trying to reach? Are you targeting first-time homebuyers, empty nesters, or investors? Understanding your target audience’s needs and preferences will help you create content that resonates with them.

2. Create a Content Calendar

Creating a content calendar is an effective way to plan your social media posts in advance. You can use a tool like Hootsuite or Buffer to schedule your posts, ensuring that you consistently post high-quality content that aligns with your target audience’s interests. My favorite content scheduler, right now is CloudCampaign. It has a lot of features that Hootsuite and Buffer offer but at a much more affordable price and has a lot of tools that I think are great for posting, repurposing and recycling content to keep things fresh!

3. Leverage Visual Content

Real estate is a visually appealing industry, and using high-quality images and videos can significantly boost engagement on your social media pages. Consider using professional photography and videography to showcase your listings and create virtual tours. Here’s the thing though… Think about your audience. Do they want to see pictures and videos of you or do they want to see videos and pictures of things that inspire them to take action? Just a thought.

4. Engage with Your Audience

Social media is all about engagement, so make sure you respond to comments and messages promptly. Engaging with your audience shows that you value their input and are willing to answer their questions. You can also use social media to ask for feedback, host polls, and create contests to increase engagement. One of my favorite things to do is to post a “question of the day” and really ask them to comment below. Even if you’re promoting a property, ask a question in your captions or in your creatives and then have the audience provide feedback. This is great for the algorithm! But make sure to take the time to respond!!!

5. Collaborate with Influencers

Collaborating with influencers is a powerful way to increase your brand’s visibility on social media. Look for influencers in your niche who have a significant following and engage with your target audience. You can partner with them to create content, host events, or promote your listings.

By implementing these five social media strategies, you can boost your real estate business’s online presence and generate more leads. Remember to be consistent with your posting schedule, create engaging content, and interact with your audience to build trust and establish yourself as an authority in the industry.


Social media can be a game-changer for real estate professionals looking to increase their online presence and generate more leads. By defining your target audience, creating a content calendar, leveraging visual content, engaging with your audience, and collaborating with influencers, you can effectively use social media to grow your business.


What social media platforms should I use for my real estate business?

Choosing the right social media platforms depends on your target audience and business goals. Facebook and Instagram are popular choices for real estate professionals, as they allow you to showcase your listings visually and engage with your audience. LinkedIn can be an effective platform for networking and connecting with potential clients and partners.

How often should I post on social media?

Consistency is key when it comes to social media. Aim to post at least once a day on your main platforms, and consider posting multiple times a day during peak engagement times. However, it’s important to prioritize quality over quantity – make sure your content is engaging and adds value to your audience.

What type of visual content should I use on social media?

Visual content is a powerful tool for real estate professionals. High-quality photos and videos of your listings can help showcase their best features and generate interest from potential buyers. You can also create educational content, such as infographics or how-to videos, to establish yourself as an industry expert.

How do I find influencers to collaborate with?

Finding influencers in your niche can be as simple as searching for relevant hashtags on Instagram or LinkedIn. Look for influencers with a significant following and engagement rate, and whose audience aligns with your target market. You can also reach out to industry experts or thought leaders to collaborate on content or events.

Can I use social media to generate leads for my real estate business?

Absolutely! Social media can be a powerful tool for generating leads and building relationships with potential clients. By consistently posting engaging content, responding to comments and messages, and showcasing your expertise, you can establish yourself as a trusted authority in the industry and generate leads for your business.

If you haven’t already checked out my upcoming Real Estate Content Creator Workshop being hosted on April 25th 2023 at Maker’s Gym in Frisco, Texas – Make sure to do so!!! It’s gonna be a blast!

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