As the saying goes, a picture is worth a thousand words. So how many words is a video worth? The answer is up to you. Social media videos are an increasingly popular form of content that can be used to engage with your followers, promote your products and services, or simply entertain them. But what many business owners don’t realize is that they can use blog posts in tandem with social media videos for even greater impact. Let’s explore why this combination works so well together.
Videos Have Become More Accessible than Ever Before
It’s no longer necessary to purchase expensive equipment or hire professionals to produce quality videos for your business. With smartphones and editing apps becoming more sophisticated, anyone with basic video-editing skills can create great social media video content on the go – perfect for busy entrepreneurs who need to maximize their time and resources. And if you don’t have the time or inclination to create your own videos, there are plenty of stock video sites out there where you can purchase pre-made clips in just about any style or genre imaginable!
Videos Make Your Content More Engaging
Videos are said to attract three times as much attention as other types of content – which means they’re ideal for grabbing the attention of potential customers and engaging with them on a personal level. But while videos are great at capturing people’s attention, they don’t always provide enough context and detail that some viewers may be looking for – which is where blog posts come in. Writing up an accompanying blog post allows you to provide more detailed information about the topic without having to cram it all into one long video clip, making it easier for viewers to find the information they need quickly and efficiently.
Videos Can Help Boost SEO Rankings
Google loves video content; not only does it make your website look more attractive and interesting, but it also helps boost SEO rankings because Google knows that people love watching videos online. It follows then that if you post videos regularly on your website and link back to those videos from your blog posts (and vice versa), then you will benefit from increased visibility in search engine results pages (SERPs). This means more potential customers seeing your website, which translates into higher leads and sales!
In summary, combining social media videos with blog posts provides an effective way of engaging with potential customers while helping boost SEO rankings at the same time. By offering both visual elements as well as written text in tandem, businesses can create compelling content that appeals to a wide range of readers—and viewers—which should lead to increased engagement and increased ROI over time! So why not give it a shot? You never know what kind of success could come out of it!
